Guide · 1 min read

How to Calculate ROI

Calculate return on investment and understand profit compared with original cost.

ROI formula

ROI = (return − cost) ÷ cost × 100.

If you invest 1000 and receive 1300, profit is 300. ROI is 30%.

ROI shows percentage return, not risk, time or cash flow quality.

Use ROI to compare projects, ads, investments and business decisions.

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